Have you ever felt like you’re drowning in content? With so many news sources from TV, social media, email newsletters, RSS feeds and more, all often serving up the same information, you can’t help but to tune some of it out. You get into a groove of only opening your favorites, and skimming the headlines to see if there’s anything worth taking the time to read the full story, while ignoring the rest.
Something similar recently happened to me, but luckily the old adage “a picture speaks 1,000 words” held true, when I came across a phenomenal infographic on the growth of mobile in the post-PC era. I found myself enamored with the data this graphic offered, as I read on, it brought to light a lot of questions as well as ideas on where the mobile space is today.
Here’s a summary of the stats within the graphic that most caught my attention:
– 1.038 billion smartphones are currently in use; 1 out of every 6.7 people on the planet
– In the last 16 years 1 billion smartphones sold; the next 1 billion will be sold in the next 2 years
– In 2013, mobile Internet users surpassed desktop Internet users
– Global mobile transactions were around $241 billion in 2011; expected to grow to more than $1 trillion by 2015
– 52 percent of surveyed retailers do not yet have a mobile optimized website; but those that do are showing sales in the billions
– Amazon: Over $4 billion in mobile sales
– eBay: Over $10 billion in goods sold
With consumers flocking in droves to their mobile devices and giving their PC less and less attention, the question becomes why aren’t all businesses going mobile? Is it because of cost? Or more so the lack of awareness of how to create a mobile strategy that generates a tangible return on investment?
As it relates to the real estate specifically, with recovery underway, my answer would be the latter. We no longer need to ask the question of whether or not we should go mobile–we know we should and the numbers speak from themselves. The question is how can we do it in a manner that generates the results that make it worth the time, energy and resources?
According to NAR, two of the top three trends in the market today are mobile and local. It’s my belief that mobile is the single biggest tool an agent or broker can utilize to “win” at the local level, meaning engage and convert mobile users who are actively looking for property information. In addition, there are tools out there in the market today, such as the Win Local Agent Suite powered by Mobile Real Estate, LLC which are designed to generate this exact result.
View a mobile marketing infographic here.
Keller Williams Realty, Inc. is a real estate franchise company. Each Keller Williams office is independently owned and operated. Keller Williams Realty, Inc. is an Equal Opportunity Employer and supports the Fair Housing Act.
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